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Download my resume (PDF)Two years in product design across femtech, sports, and SaaS, and five years in marketing before that. Full product redesigns at Fertitude and Fanatix, co-founded JumpWag, and designed Sweatville end to end.
JumpWag surfaces what's trending across TikTok, Instagram, and YouTube Shorts — then helps you figure out how it actually fits your niche, audience, and brand.
Finding a trend isn't the hard part anymore — everyone can see what's trending. The real question is what to actually do with it. JumpWag was built to answer that: not just "here's a trend," but "here's how to make it yours."
I was one of three co-founders, alongside a growth-focused PM and a developer. My role was to handle all of JumpWag's product design, working closely with the other two on direction and scope.
The most important flow in the product: paste a trend link, and the AI analyzes it. From there, the user customizes how the idea should be shaped (format, like POV, on-screen text, or full script, plus target audience and CTA) before generating and refining it with built-in feedback.
Nearly every core screen end to end: trend detail pages, credit-exhaustion modals, waitlist/landing page, settings, saved ideas, and brand profiles.
Shipped to production and live.